How to Choose An Affiliate Program to Promote by Michelle Shaeffer
What are affiliate programs? Affiliate programs allow you to earn a percentage or set amount on sales of a product or service that you refer a new customer to. Thousands of businesses offer affiliate programs. You get to decide what products or services you’d like to promote.
There are 3 important things to consider when choosing which affiliate programs to join.
1) Do you truly recommend the product and company? Never promote or endorse a product you aren’t confident is helpful and valuable. Never promote a product for a company that you aren’t sure is ethical or honest. If it’s an ebook, buy a copy before you become an affiliate—and read it! Once you’ve read or used a product or service and believe it’s great, you can promote it effectively and authentically.
2) Is it worth your time and effort to promote? How much is the commission? It’s probably not worth it to promote a product with a very low commission rate. If you’d only make pennies… you might want to keep looking. Find a product or service that will be worth your time.
3) Will it sell? If your market is designing websites for restaurants, there’s probably no good reason for you to promote a product about house breaking your puppy dog. But you might do well with products about marketing for food service companies, or even interior decorating if you can tie it into what your clientele is looking for. What problems or questions do your clients have? Find a product that offers the solution. See if it really works. If it does, sign up as an affiliate.
If the answer to all three of these questions is “Yes,” then go for it! If the answer to any one of the three is “No,” then keep looking until you find the programs you can answer “Yes” to. Otherwise you’re either compromising your time or your ethics. And you don’t want to do either of those.
Work at home mom extraordinaire Michelle Shaeffer publishes The Muses Brainstorm, a weekly ezine with tips to help you balance, manage, and market your home based business. If you’re ready for inspirational guidance and bright ideas sign up free at http://www.thesmallbusinessmuse.com
Article Source: WAHM Articles
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Wednesday, August 5, 2009
How to Choose An Affiliate Program to Promote
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